Influencers for the Kingdom Brand - By Lusanda Dhlamini

An INFLUENTIAL person is someone with the capacity to have an effect on the character, development, or the behavior of someone or something. A person who can cause others to listen and do what is suggested.


Companies use brand managment strategy to persuade their clients. They approach influential individuals with a high rate social media following to advertise or test their brands for them via their personal social media accounts. The influencer is paid a certain amount of money for the partnership. If that particular influencer is not bringing in numbers for the company they have partnered with, the owner of the brand can choose not to renew the contract.

This type of brand ambassadorship has become very popular and it has made it quite easy for many women to use this business idea to allow for flexible time and or be involved in multiple entrepreneurial opportunities!


The Holy Spirit pointed out to me that every follower of Christ is an influencer! We are brand ambassadors for the eternal brand, our King, Jesus! The mere fact that we are in the family of God qualifies us as influential brand ambassadors called to impact the world. (Matthew 28 :18 – 20). The beauty is that our contract will never be at risk of non-renewal. We have the Holy Spirit to equip us at every stage of our journey as influencers for Jesus. As an influencer for God – we need to guard ourselves against fear and complacency which can disqualify us in our pursuit of what Gods plan for us.


The beautiful, courageous Queen Esters’ influence averted a Jewish genocide.

Esther sent this reply to Mordecai: “Go and assemble all the Jews who can be found in Susa and fast for me. Don’t eat or drink for three days, night or day. I and my female servants will also fast in the same way. After that, I will go to the King even if it is against the law. If I perish, I perish.” So Mordecai went and did everything Esther had commanded him. (Esther 4:15 – 17) CSB Version


How to be Kingdom Influencer everyday:

· Be in a place of prayer and your heart posture should be in a place of worship and humility. (Esther 4:15 – 17)

· Work in teams and or collaboration with your fellow sisters. Working in partnership with others propelles us forward. We are called to be bold and courageous.

· Be patient, wait for God’s strategy, incline your ears to hear God’s whisper and take action in His perfect timing. (Esther 7: 1 – 6)


Our God wants to PARTNER with you and raise you up to be the BEST INFLUENCER for His Name, His BRAND!


Read Lusanda's bio here

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